The birth of Nominal
There's so much that shapes our identities. The country we're from, the language we speak, the religion we practice, the meaning behind our names, the culture we uphold, the values and beliefs we live by, the affirmations we need, the insecurities we battle, the people we love, the experiences we have, and so much more. There are no two of us that are the same. How cool is that?
As a proud Palestinian Muslim Arabic-speaking woman, it was this realization about the beauty of identity and the importance of pride and self-love that intrigued my husband and I. We wanted to physically represent the inner and outer parts of ourselves, but didn't know how. We knew we weren't the only ones, so on January 22nd of 2018, we decided to take action. We designed a Map Necklace that allowed individuals to wear the country they're from. Then, a Letter Necklace for those that want to wear the letter of their name, or that of a loved one. Then, a Name Necklace, due to the rich meaning and reasoning behind each of our names.
We decided on "Nominal" for the name of our new brand and mission. Nominal became a brand for those looking to represent not just who they are, but who they hope to become. With identity expansions into affirmations like "patience" to "love" to "trust," many of our pieces are not just meant to display the virtues that you love, but to serve as a “note to self” of sorts, a reminder to always be or work towards becoming the best version of yourself.
Inspired by the poetic and concise nature of the Arabic language, Nominal jewelry often showcases Arabic words and phrases that carry a lot of weight for people, whether they are familiar with the language or not. Since the conception of the company, we have included more and more cultures and languages in our pieces, to bring together people of different backgrounds from all around the world.
While we strive to make fashion-forward accessories that make you feel good, it is our duty to make an impact in this world with your help. We want there to be a purpose to all of this, beyond the item that you receive. Beginning in February of 2019, Nominal is proud to say that we run a monthly campaign to donate towards different causes. This is known as our ‘Deed of the Month’ Campaign. Every month, we donate a portion of each order towards a new cause. From providing bread to people in Syria, to building a fresh water well in Mali, you've helped us build this platform into something bigger than all of us. Simply by purchasing some of your favorite items, a portion of your entire purchase goes directly towards unique causes. With your help, the sky is the limit, and we will always use our platform to put a smile on the faces of those who order something, and on the faces of those who could really use the smile.
Click here for an interactive timeline of Nominal events!