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Article: Our 4 Year Anniversary Launch

Our 4 Year Anniversary Launch

Our 4 Year Anniversary Launch

Welcome to Our 4 Year Anniversary Launch!

Hey Nominal Fam,

We are both excited to celebrate our birthday with you! Thank you all so much for the love and support you have given for the last 4 years. We could have never dreamed of how much the Nominal Family has grown, and we are beyond grateful for each of you. Alhamdulillah we have you to thank for this dream come true.

To celebrate our birthday as best we know how, we are launching a collection inspired by our gorgeous state of Arizona, the home of Nominal. We have so many surprises up our sleeve for 2022, and we're excited for our birthday to be the first event we celebrate with you this year. We hope you're ready!

Thank you for all the love over the years. ♡


Akram & Lena, The Co-Founders


Arizona Inspired Launch

The Home of Nominal


Arizona Sunrise Anklet

Crafted in the image of an unprecedented Arizona Sunrise, this anklet is a symbol of fresh new beginnings to give you a gorgeous shining piece that reminds you that every day has something beautiful in store for you.

Arizona Cactus Necklace

The cactus is a plant of unconditional growth; even in the absence of water and soil, it grows beautifully in the most extreme conditions. This piece exists to hold close in the moments of life where there is nothing to help you grow, but you still do.

Arizona Cactus Bracelet

Representative of unconditional love because of its ability to grow in the desert without water or soil, the cactus is meant to hold dearly to remind yourself of your own ability to flourish regardless of your circumstances.


Arizona Sunrise Necklace

A sunrise is like nothing else in the world. Representative of fresh new beginnings, this piece is meant to remind you that ever day is a fresh start.


Golden Hour Necklace

Our all new Golden Hour Necklace features a radiant sun pendant encased with a ridged border to deliver a statement piece that represents joy and positivity. Inspired by everyone's favorite golden hour of the day, hold this piece dearly to remind yourself to shine brighter than ever, every hour of the day.

Mirage Ring

Inspired by the naturally occurring illusion of a mirage in the desert, this piece features staggered cut-through lines to emulate the fluttering image of the surrounding area of the desert.

Sunrays Ring

The cactus is a plant of unconditional growth; even in the absence of water and soil, it grows beautifully in the most extreme conditions. This piece exists to hold close in the moments of life where there is nothing to help you grow, but you still do.

Our Story

Founded | 2018

In the middle of a time-consuming and mentally taxing master's program, Akram and Lena founded Nominal with the intention to create a brand that allowed people to express their inner values through what they wore. Starting in a small townhouse in Phoenix, Arizona, Nominal truly started with just a few items, a small room, and a couple that had dreams for a global reach.

First Office | 2019 

Against the advice of many people, Akram decided to leave the townhouse to move Nominal into a 1,200 square foot office space. With the new office, January marked the one-year anniversary of Nominal, and also the beginning of a new chapter that involved exponential growth for the brand.

Moving Again (Twice) | 2020

After hitting the two year anniversary, Akram and the team decided that the year would start on a better foot if they had a more spacious work environment that could allow for more creativity and flow. They signed the lease for a nearby office that was 3,200 square foot, close to three times the size of the first office.

With a quickly filling office that required more space, in preparation for Black Friday, Akram signed a lease for a 9,200 square foot warehouse as of October 16th, 2020. None of this would be possible without the unwavering support and love from the Nominal Family.

4th Annual Black Friday | 2021

In 2021, Nominal hosted its fourth ever Black Friday Sale. With a team of over 20 talented individuals, we were able to provide the best customer experience we've ever delivered. We can't wait to continuously outdo ourselves in the years to come, and most importantly, keep making the Nominal Family proud. Here's to a 2022 that focuses on love, growth, kindness, and global impact. 


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